Is Choice Good?

In recent discussions, I was talking with some clients about helping members or consumers save money in healthcare.  On the one hand, you can educate them about all the different opportunities.  On the other hand, you can focus them on one or two opportunities.  Those could offer the most value, be the simplest to execute, be the easiest to understand, or have some other logic in prioritization.

The question in my mind was what would drive the best results.  If you look at the research around consumer products and 401K’s (for example), it is clear that choice is not always best.  When presented with more options, people don’t always make a decision.  They get overwhelmed.

So, think about focus and simplification.