October 20, 2009 
It’s an interesting question. If I pay you $30 to take your medications every month, will you be more likely to actually take them or will you be more likely to tell me that you took them? I was talking to someone about their program yesterday, and a lot of it comes down to measurement. If, for example, I get paid if I open the pill bottle every day and that data is stored somewhere, I’m surely going to open it regardless of whether I take the drug. (At least I think that’s what human nature would do.)
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