November 9, 2011 
I was watching a YouTube video on Starbucks’ augmented reality cup which got me thinking. Why not do the same with the prescription bottle?
What a great way to engage the tech savvy consumer.
Perhaps you could provide a plain language summary of information about the medication. You could give a list of side effects. Or show how to take the medication.
Perhaps it could have an embedded survey that you complete weekly.
And, it seems like an easy opportunity for someone to offer an augmented reality applications for all medications. Hold up the phone to a pill and get information on it. (maybe a little harder)
I think there is a lot more here as companies like Lamar continue to evolve.
Enabling Healthy Decisions 
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