I view this as one more example of how the average consumer gets confused by all the information out there.
Should I focus on calories?
Should I focus on the ingredients?
Should I just drink water? (of course)
Now, “new” research shows that the artificial sweeteners in the Diet drink can actually fool your body making it worse for you over time. This isn’t completely new if you look at this blog from a few years ago.
But, we often wonder about why consumers don’t take responsibility for their actions and then get upset when more aggressive measures have to be taken. (See the recent Penn State uproar.)
Consumers don’t know who or what to trust.
Should I drink alcohol? Is it good for me in moderation?
How much exercise is needed? New research shows that it can’t all be done at once.