Predicting Medication Adherence

Is there a secret sauce?  (Hint: past behavior)

It always important to be skeptical, but there are certainly attributes like the number of Rxs, gender, condition, copay amount, and other factors that contribute to the likelihood of a consumer being adherent.

But, one of the big discussions is around how to use other variables.  FICO, the company that creates credit scores, has created an adherence score.  In today’s WSJ, they shared this image about predicting adherence.  Interesting…