April 9, 2009 
I am not sure how this helps Sprint sell more phones and/or services, but I enjoyed the advertisement. The concept of leveraging data to understand consumer behavior is essential. This is a topic we [Silverlink] are constantly working with our healthcare clients to address.
- How do you know what members or patients are doing?
- Do you understand their preferences?
- What have they historically done?
- Can you predict how they will act in the future?
- What data is needed to do analysis and create a predictive algorithm?
- How do you leverage that to create interactive and compelling communications?
- How do you study their behavior change? (e.g., did they get a flu shot after being reminded)
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