X-Ray Vision Carrots

Behavioral economics can apply in many instances.  It is the “hot” discussion topic in healthcare about how to understand how members (consumers / patients) make decisions and what factors influence their decisions.

In this article in Newsweek about getting kids to eat healthy, they talk about three things:

  1. Verbal encouragement
  2. Descriptive labels
  3. Improved access

Rather than calling them carrots, they talk about calling them “x-ray vision carrots”.  These 3 “principles” are relevant to a lot of communications.  You have to be proactive and provide encouragement to members to get a flu shot or do other preventative health actions.  You then need to find a way to describe the action in a way that is compelling.  And, finally, you have to make the action easy.

One Response to “X-Ray Vision Carrots”

  1. Check perceptual and behavioral schemas, and the dorsolateral and left ventrolateral prefrontal cortex (left vlpfc). The left vlpfc is involved in sorting perceptual information based on its relevance to the person and stimulates content relevant memories in the medial temporal lobes and amygdala, and relevant behavioral patterns in the premotor cortex. Between 0 – 50 milliseconds (ms) the brain perceives stimuli and starts to prime other areas that are relevant, but the person is not yet conscious of the stimuli. About 120 ms later the full brain turns on and the person becomes conscious of the stimuli. So, before a person is consciously aware of something the brain has already primed them to either be interested or not. The thing about schemas is that they prime the brain and engage it rapidly. The more you know about the schemas of a person, the better off you are in terms of behavior change and attentiveness.

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