This is based on a Deloitte web-survey of 4,001 Americans in October 2008.
- 73% are confused about how the US healthcare system works
- Over 1/2 believe that 50% or more of healthcare dollars are wasted
- 7 of 8 Americans believe themselves to be in good health
- 1 in 3 are interested in working with a health “coach” to help them create and stick to a plan
- 68% are interested in home monitoring devices that would check their condition and send results to their MD
- 3 in 5 say financial penalties would improve their adherence
- Only 1 in 3 Rx users say they compared treatment options
- 22% say they looked or asked for information about a health insurance plan in the last 12 months
- 9% have a PHR
- Physicians who are more prescriptive (paternal) were preferred by a ratio of 2:1
- 8 in 10 say they would consider switching from a physician recommended Rx if a pharmacist (RPh) indicated a cheaper alternative was available
- Only 12% said they understood the term – biologics (should they?)
- 35% are willing to accept a smaller provider network for a reduced premium and lower copayments
- Only 25% favor increasing taxes to help cover the uninsured
Their major conclusions were:
- Health care is a consumer market
- The health care market is not homogeneous
- Cost concerns are changing behaviors
- Consumers want holistic care and resources to pursue wellness and healthy living
- Consumers embrace innovations that enhance self-care, convenience, personalization, and control of their personal health information
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