Deloitte 2009 Survey of Health Care Consumers

73% are confused about how the US healthcare system works
Over 1/2 believe that 50% or more of healthcare dollars are wasted
7 of 8 Americans believe themselves to be in good health
1 in 3 are interested in working with a health “coach” to help them create and stick to a plan
68% are interested in home monitoring devices that would check their condition and send results to their MD
3 in 5 say financial penalties would improve their adherence
Only 1 in 3 Rx users say they compared treatment options
22% say they looked or asked for information about a health insurance plan in the last 12 months
9% have a PHR
Physicians who are more prescriptive (paternal) were preferred by a ratio of 2:1
8 in 10 say they would consider switching from a physician recommended Rx if a pharmacist (RPh) indicated a cheaper alternative was available
Only 12% said they understood the term – biologics (should they?)
35% are willing to accept a smaller provider network for a reduced premium and lower copayments
Only 25% favor increasing taxes to help cover the uninsured

Their major conclusions were:

Health care is a consumer market
The health care market is not homogeneous
Cost concerns are changing behaviors
Consumers want holistic care and resources to pursue wellness and healthy living
Consumers embrace innovations that enhance self-care, convenience, personalization, and control of their personal health information