July 25, 2009 
Regence Group recently put out an interesting website – www.whatstherealcost.org. It takes an unorthodox (for a health plan) approach to delivering several important points. It reminds me of what Wellpoint has done with Tonik or some of the things Humana is doing at HumanaGames.
One of the things I found interesting and very straightforward for patients to think about were their 5 questions:
- How much does that cost?
- Is that really necessary?
- Is there a cheaper option?
- Is there a generic for that?
- Has anyone out there had this before?
Imagine if every time we were asked to take a test or start a new therapy that we (patients) asked these five questions of our provider.
Enabling Healthy Decisions 
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