May 25, 2010 
As someone pointed out to me today, there is now a character called Dr. Obvious which is featured on the Medco site – www.medcopharmacy.com. He’s also on Twitter and Facebook. So, who is he? What’s the twist here? What’s the Institute for the Incredibly Obvious?
You might get some idea by watching the video on Facebook or some of the videos on YouTube.
Here’s one on automated refills (which is the push for most pharmacies – retail and mail).
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