QR Codes – The Ultimate Opt-In Tool

You probably are starting to see them more (those 2D barcode boxes).  They’re called QR codes.  Here’s a few articles about them:

• Fast Company
• 50 uses of them
• QR codes for marketing

I find this a fascinating area.  Imagine a few examples here:

1. You want to get a member to opt-in to a program (e.g., auto-refill).  You can put a QR code on their invoice.
2. You want to offer an educational video about a condition.  You can put a QR code on the Rx label.
3. You want to get consumers to opt-in to a SMS program.  You can put a QR code on a mailing.
4. You want to offer a physician access to the clinical studies about a drug.  You can fax them some information with QR codes on it. 
5. You want a patient to learn more about a condition.  You could put up DTC materials in the provider’s office with QR codes. 

I think you get the point.  I expect this will grow rapidly especially as the smart phone market grows and more and more people have cameras in their phones (devices). 

One of the biggest uses right now in pharmacy is from Walgreens where they allow you to order a refill by scanning the QR code on their bottles using their mobile app.