April 30, 2011 
One of my favorite events every year is the Silverlink Communications client event in May in Boston. Our marketing team does a great job of pulling together a mix of clients and external speakers to really motivate and challenge the audience. It’s not much of a sales event, but it does a great job of pushing a lot of key topics for discussion. (See prior posts – last year’s event, notes from RESULTS2010, and notes from RESULTS2009.)
This event was one of the things that originally convinced me to join Silverlink back in 2007. Sitting and talking with clients about their experiences with the company, their shared passion for results and outcomes, and their interest in collaborating to improve outcomes for consumers was motivating.
This year should be no different. This year’s theme is – “Seeing Healthcare Through The Eyes Of The Consumer“. There are presentations on sustaining engagement, obesity, diabetes, health literacy, social media in healthcare, adherence, loyalty and retention, health reform, STAR, HEDIS, and many other topics.
Some of the speakers include:
- Dr. Atul Gawande (Harvard, The New Yorker, Author)
- Thomas Goetz (WIRED Magazine)
- Dan Buettner (Author, The Blue Zones)
- Mark Merritt (PCMA)
- Dr. Will Shrank (Harvard)
- Jim Wilson (WilsonRx)
Enabling Healthy Decisions 
Would it not be prudent to have consumers speak?
Preston – It’s a relevant comment. It’s really hard to find a “representative consumer”. In most cases, we’re reliant upon sharing focus groups and sharing primary research.