December 6, 2011 
Do you have a digital strategy? Even if you don’t call it out that way, you certainly have digital as part of your overall member and physician strategy these days.
Hopefully, you start with a few basics like:
- What do I want to accomplish?
- How do I measure success?
- Who am I targeting?
- What does my target group do online and what tools do they use (and for what)?
- What is my competition doing? (and what do companies outside my vertical that I want to emulate do)
Once you know those things, you can start looking at different areas of focus. The key ones that jump to mind for me are:
- Search engine optimization
- Brand monitoring (e.g., Radian6)
- Content creation (blogging, Twitter, Facebook, Google+, LinkedIn)
- Moderation and involvement with social networking (e.g., PatientsLikeMe, DiabetesMine)
- Tele-monitoring / telemedicine
- Electronic prescribing / EMR / PHR
- Digital couponing / incentives
- Gamification
- Mobile applications
- SMS
- QR codes
- Augmented reality
But, I’m sure there are others…suggestions on what I’m missing?
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